Privacy Policy

Last Updated: June 2025

ATM Gold Exchange ("we", "our", or "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website atmgoldexchange.com or use our gold buying services in Tamil Nadu.

By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, phone number, email address, and location when you fill out an enquiry form or contact us.
• Identity & KYC Details: Government-issued ID (such as Aadhaar or PAN) as required by law when you sell gold at our branches.
• Transaction Information: Details of gold items, weight, purity, and payment amounts related to your transaction.
• Usage Data: Pages visited, browser type, device information, and IP address collected automatically when you browse our website.

2. How We Use Your Information

We use the information we collect to:

• Process your gold valuation and payment transactions
• Respond to your enquiries and provide customer support
• Comply with legal and regulatory requirements (KYC/AML obligations)
• Send service-related communications (e.g., transaction confirmations)
• Improve our website and services based on usage patterns
• Send promotional offers or updates, only with your consent

3. Sharing of Information

We do not sell or rent your personal information to third parties. We may share your information only in the following circumstances:

• Legal Compliance: When required by law, court order, or government authority (e.g., Income Tax, PMLA regulations).
• Service Providers: Trusted third parties who assist in operating our website or business (e.g., payment processors, SMS/email providers), bound by confidentiality obligations.
• Business Transfers: In the event of a merger or acquisition, your information may be transferred as part of business assets.

4. Data Security

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Access to personal data is restricted to authorized personnel only.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Cookies

Our website may use cookies to enhance your browsing experience and analyze site traffic. Cookies are small files stored on your device. You can choose to disable cookies through your browser settings, though this may affect some website functionality.

6. Retention of Data

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law (such as KYC records required under financial regulations in India).

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your data, subject to legal obligations
• Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at the details below.

8. Third-Party Links

Our website may contain links to third-party websites (such as social media platforms). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this page periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

• ATM Gold Exchange
• Tamil Nadu, India
• Phone: +91 90154 89489
• Email: atmgoldexchange@gmail.com